It fosters communication, collaboration, sharing, helpfulness, and community The ideas, information, and applications now launching on Web sites around the world capitalize on the transparency, usability, and accessibility that the internet was born to deliver.. The Media Studies A-Level revision section of Revision World, Click on the relevant sections below. (84). kirby and the forgotten land how many players. Websites are multi-modal - can use images sound, speech and writing - Attitude ? He states that it is not a replacement for the Web that we know and love, but rather a way of using existing systems in a 'new' way: to bring people together creatively. Man loves womanunfortunately one or both of them are already spoken for, or a third party intervenes, e.g. \$ \\ \text { Percent of } \\ \text { Amount of } \\ They are in relaxation mode and vegging out; they don't want to make choices. through . Get Started Genre films share certain fundamental characteristics. \text { Down Payment } Hello! Succession funded through advertisement requires maintaining of the audience's attention whilst providing enough new content. Superiority, Domination & Body Language: Men are shown in dominant positions; appear to be reflective of thought and intelligence. In her 1973 essay Visual Pleasure and Narrative Cinema she argued that classic Hollywood cinema puts the spectator in a masculine position, with the figure of the woman on screen as the object of desire. \text { Selling } \\ \end{array} Deborah Knight notes that 'satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation' (1994). Moral Panic Theory. The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. Corner, John Examined the process of realism/verisimilitude within media texts. The Road Back vengeful forces controlled by the villain are unleashed. '; Censorship on the webdirectly attacks freedom of expression. -Always bring my A game with a positive attitude, motivation and a competitive edge <br>-25 years of Senior Sales of which 8 years are SaaS <br>-I have exceptional CRM Pipeline Management Skills, leaving no stone unturned, with a Zero Slippage Rate<br>-Always targeting the right decision makers, top down method of selling, great intro calls that lead to discovery calls and compeling demos that . Genres must change, innovate in order to succeed. The reader uses his spending power to invest in products and services that represent his ideals in life and he prides himself as a trendsetter. This would affect online digital platforms such as social media, file . comic relief (C3P0+), False hero villain that pretends to be good in order to trick the hero. Nakamura - defines cybertyping as the distinctive ways that the internet propagates, disseminates, and commodities images of race and racism. A-Level Media - Attitude Online - Industry . Crossing The First Threshold the hero commits to the adventure. He breaks a text down into these five areas: Tom Ryall (1998) says genre has become a cognitive repository of images, sounds, stories, characters, and expectations. Woman magazine analysis. Also I have achieved 7 GCSEs including English and maths. Colours associated with newspapers- serious journalism, Navigation bar- subjects that the demographic would enjoy, house style- rectangular image with bold typography, sorted in date order- show they keep up to date with the 'news'. How does Attitude say about it's audience? They often include the need for lots of close ups of the artist and the artist will have a visual style which recurs across their work. Real estate news with posts on buying homes, celebrity real estate, unique houses, selling homes, and real estate advice from realtor.com. Quick revise. Cultural Code: (referential code) Something that is read with understanding due to cultural awareness (e.g. The spirit of 'Web 2.0' is that individuals should open themselves to collaborative projects instead of seeking to make and protect their 'own' material. Attitude evidently represents the gay male community very well as they can be seen as misrepresented in certain media contexts, or are even . B J Mendelson (supports Keens idea) said Those who shout loudest will be heard most celebs with mass following (bought / ordered online) taken from book social media is bullsh*t, Evgeny Morozov dystopian view Slacktivism. theories of cultural industries including those of Hesmondhalgh. As we have seen, it has many differences in terms of style, content and even it's target audience. We enjoy imagining ourselves living the characters lives. 1. Morley also stated that the position and interpellation of media groups affects how texts are decoded. Turow - His basic premise is that audience segmentation, and especially the pinpoint targeting that is theoretically possible with new media technology, reinforces suspicion, alienation, and lack of empathy among people of different groups because they have lost the shared consumer experience that the old mass media audience system provided. Does this make it vertically or horizontally integrated? The internet and the mobile phone have triumphed. The core Attitude reader is a gay male professional, typically in his 20s or 30s. MEDIA COMPONENT TWO Section B - Magazines: Mainstream and Alternative Media. $$ Tim O'Reilly - inventor of term 'Web 2.0'. The record label which the artist is assigned to tends to have certain demands. Attitude online website and it's audience, examined for Media Studies A-Level He also said: Genre constrains the possible ways in which a text is interpreted, guiding readers to a preferred reading (see HALL). Heargues that the media, especially news media, often create and/or enforce moral panics in the public. 2017 Burton Mayers Books. Young and Rubicam Cross Culturalization model is used by advertising agency to categorize its audiences uses the MARS and MRS EARS techniques. Prensky games/intellectual Digital games are now being used to teach babies the alphabet, to help kids monitor their diabetes and overcome ADD, to teach both practical and tactical skills to the military, to teach financial derivatives to auditors and to teach CAD software to engineers, among many other things. This section includes recent A-Level Media Studies past papers from AQA, Eduqas, OCR, CIE and WJEC. Knowing what to expect in a text makes us enjoy the unexpected. All new items of information are based on preceding ones, and they are "new" The idea that media concentration generally limits or inhibits variety, creativity and quality. Jaron Larier Cyber Dystopia - In his book You Are Not a Gadget (2010), Lanier criticizes what he perceives as the hive mind of Web 2.0 (wisdom of the crowd) and describes the open source and open content expropriation of intellectual production as a form of "Digital Maoism". Task - click here to access the press pack for Attitude, and make EXTENSIVE notes on the target audience, sales figures, and any other information you may think is useful. Marshall - Examined the changing relationship between games and movies (2004), McShane - Highlighted 5 points/methods that journalists follow. Often action codes allow characters the chance to resolve a problem through action, often violent action (gun fights/ car chases). How studying works. Galtung & Ruge - Identified a process of gatekeeping and news values - to define how editorial choices are made when filtering news to the public. Auteur theory draws on the work of cinema enthusiasts who wrote Cahiers du Cinema and argued that a directors vision should be reflected in their films. I love to get to know and meet new people! It focuses on the tendency of majorities to negatively labelminoritiesor those seen as deviant from standard culturalnorms. Andrew Keen - argues that, on balance, the Internet has had a disastrous impact on all our lives. Watch Autobiography Miles Morales conjures his life between being a middle school student and becoming Autobiography. Initial discussion: how are gay men represented in S block alternative magazine project: SHITSHOW, Zoella, gender performance and gender performativity. Sociologists Gerbner & Gross were concerned about long term exposure to media texts, especially violent TV in US (circa 1976). G Burton (2000) said genres must contain The familiar and the unexpected; something must add to the genre pool. Return With The Elixir return to the ordinary world with some wisdom, knowledge or something else gained from the adventure. This therefore makes adults believe that all Youths behave in this manner. A Level Media Studies - Mrs edmunds. Hartley, John - The idea that there is a 360 degree consumption/saturation of the media for modern audiences. Fiske et al (1983) - "Story is the irreducible substance of a story (A meets B, something happens, order returns), while narrative is the way the story is related (Once upon a time there was a princess)", Syd Field American Screenwriter came up with a formulaic approach to film structure in three acts. Action codes are seen to appeal particularly to men and are more prominent in some genres than others. These are fundamental determinants of our perceptions of and actions toward all aspects of our social environment. Hi! Attitude, as a 'gay' magazine, positions the audience as having a positive outlook on the LGBT community. The main practice of RKK is chanting. 1> the set up 2> confrontation 3> resolution. Because the viewer is gendered as male (even if shes a woman!) Attitude - Industry. theories of end of audience, including Shirky. About. We wait to see if he kills his opponent or is wounded himself. BLUE is often associated with sadness or the sea etc.). it is therefore 1 of the 6 products that will DEFINITELY appear on the exam. 10.84K 266 0 21. It is by the use of these extended meanings that authors can paint rich pictures with relatively limited set of signifiers. McLuhan's coinage for this new social organization is theglobal village. Tapscott & Williams - Linked Web 2.0 to a new strand of economics (wikinomics, 2006) they said that audiences command and control the web. Revision workshops for second year students. Attitude readers are financially prosperous and with earnings considerably higher than the national average. Attitude readers are early adopters, most likely to puchace the latest gadgets and engage with new technology. Committed to utilizing my skills to further the mission of the company. Media texts offer a way of telling stories about ourselves not usually our own personal stories, but the story of us as a culture or set of cultures. Cinderella: The dream comes true, e.g. Perkins - counter argument that the use of stereotypes can be good, that stereotypes can change and even be positive (1979). He also developed models of society out of Marxist theory. Christian Metz - Genres go through stages: Jason Mittell (2001) Industries use genre to sell products to audiences by offering: cultural references to society + other texts. Resource type: Worksheet/Activity. Students should be familiar with and gain understanding of these terms. Jonathan Culler (2001) describes narratology as comprising many strands implicitly united in the recognition that narrative theory requires a distinction between story, a sequence of actions or events conceived as independent of their manifestation, and discourse, the discursive presentation or narration of events.. In both these examples, the male is active (the one doing the looking) and the female is passive (the one being looked at). The magazine treats people within the LGBT community just as people whoa re not would be treated in a normal tabloid such as The Sun. Perkins also argues that stereotypes are not simplistic, they contain complex understanding of roles in society. A-level Media. Much of this content has been taken and edited from resources spanning several years. Enigma codes are created by the producer controlling the amount of information released to the audience and determining at what stage certain bits of information will be given. "In video our attention to the song shapes the way we perceive the image, but to an equal extent what we attend to in the image helps determine how we hear the music". www.european-photography.com/labor/lab_vf_glo_e.shtml, The ability to think imaginatively and originally > Another experienced in Assistant Corporate Secretary . The current study explores the utility of "Down and Dirty," a "Social Branding" tobacco education campaign, in changing Virginia . The idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries. Television is over. en.wikipedia.org/wiki/Creativity, Generates and/or recognises how best practice and imaginative ideas can be applied to different situations. Christopher Booker's The Seven Basic Plots is a long book detailing seven common narratives seen across books and across film. He also came up with 10 sound arguments why the effects model is flawed. idea of post modern - describes this as hypermodality ( extra inter-connectedness). Ling Corporation uses the equity method to account for its ownership of 35% of the common stock of Gorman Packing. $$. grouped by genre (colour line underneath article), Subscribe buttons- giving a number of different ways of consumption. 1994. Historic power roles: directors tend to be male, thus presenting a male representation of their subject. In its place comes a new paradigm of authority and knowledge formed under the pressure of new technologies and contemporary social forces. This is to accentuate the parts of their body which will attract a male audience. Queer Theory explores and challenges the way in which heterosexuality is constructed as normal and homosexuality as deviant. Touch pilots Executives and Mass Recruitment Search Business at Job Expert Thailand with the mission to expand the business unit across the region.<br><br>He brings a successful track record of high achievements in the recruitment industry, which he has acquired over 12 years with many leading recruitment firms.<br><br>He sets very high levels of standard for himself which are reflected in his . . There is a succinct relationship between music and visuals. Having a background studying for degrees in Biology, and Communication, Media Practice and PR at University, I bring a methodical but creative approach to my work. Net neutrality is the principle that Internet service providers and governments regulating the Internet should treat all data on the Internet the same, not discriminating or charging differentially by user, content, website, platform, application, type of attached equipment, or mode of communication. The making of the new and the rearranging of the old (Bentley, 1997). "This is a mess, but it's a mess on purpose": dark Algorithmic singularity in a cold, uncaring world. What is the difference between fixed costs and variable costs? FEATURED ITEM: Arctic Cat M8000 Clutch Kit. Katie Wales - 'genre is an intertextual concept. This means we make sense of a text through our experiences of other texts and repeated tropes. A-level Media - Attitude Industry. Smooth out your engagment and gain more track speed! Blumer & Katz - Uses and Gratifications Theory the media have a limited effect on their audiences because audiences are able to exercise control over their media consumption. Rapidly, we approach the final phase of the extensions of man. Think back to the IPC/Time Media website when we studied Woman What does Stream own? I am Laura George.<br><br>I have always been extremely fascinated with social media. Devils Advocate, Wall Street. Bringing forth a motivated attitude and a variety of powerful skills. theories around ethnicity and postcolonial theory including Gilroy. Tim OSullivan (1998) argues that all media texts tell us some kind of story. Circe: The Chase, the spider and the fly, the innocent and the victim e.g. <br><br>A little further in the timeline, I grew a mature perspective on online marketing when I wanted . Semantic Code (denotation and connotation): This code refers toconnotationwithin the story that gives additional meaning over the basic denotative meaning of the word. Robert McKee (alternative to Todorov) still five stages but as follows: Inciting Incident: An event happens that sets the story going, Progressive Complications: For a key character, things just keep getting worse, Crisis: Things get even worse it looks like its all over for the hero, Climax: Things are now so bad, drastic action is called for. A-level Media - Huck - Magazine Industry. Levi Strauss - believed that the way we understand certain words depends not so much on any meaning they themselves directly contain, but by our understanding of the difference between the word and its 'opposite' or, as he called it 'binary opposite'. Posted by w00022812 February 28, 2022 February 28, 2022 Posted in Uncategorized. By convincing users to give away valuable information about themselves in exchange for free services, firms can accrue large amounts of data at virtually no cost. www.sqa.org.uk/sqa/files_ccc/SVQ%20Credit%20Rating%20SSBs%20Appendix%205%20v1.0.doc. Quote: We have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. The internet is empowering for people who like to make things, share ideas, and learn together. Tristan and Iseult: The love triangle. She adds, Genre may offer various emotional pleasures such as empathy and escapism. McQuail describes audience as a 'temporary collective'. Erikson was heavily influenced by Sigmund Freud; he explored three aspects of identity: the ego identity (self), personal identity (the personal idiosyncrasies that distinguish a person from another), social/cultural identity (the collection of social roles a person might play). Subject: Media studies. Ien Ang detailed that media producers have an imaginary entity in mind before the construction of a media product. Paraphrasing allows you to interpret another theorists idea in your own words or simplify their point, whilst still giving them credit for the point you've made. All about GCSE & A-level Media Studies, to help students and teachers with key concepts, key words, theories and set texts. (Deviant Youth, 1995). Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings - iconography) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them. Zoella Language Structuralism - Claude Levi-Strauss Clear binary opposition between her and Alfie - representing both male and female stereotypes. However, when Wilson "Kingpin" Fiskuses as a super collider, another Captive State from another dimension, Peter Parker, accidentally ended up in the Miles dimension. The following articles and resources are vital case studies that can be used in the exam in order to explore industry issues. The award supports efforts around water level monitoring, expanding green infrastructure and engaging with the commercial fishing industry and regional stakeholders around coastal and ocean priorities. An attitude is a positive, negative, or mixed evaluation of an object expressed at some level of intensity. Indiana Jones, James Bond, Rocky etc. The Web is anactive medium. When I was younger it was more about trends, how content goes viral, followers and subscribers. Films are inherently assigned to a corpus and we tend to be able to identify which ones fit that corpus easier than others. Jacques Derrida argued that the binary opposites are never equal and audiences are positioned to favour one over another. We need a junior or senior-level . Mr. and Mrs. Peters wish to build a home and must borrow $110,000 on a 30-year mortgage to do so. The following subject specific vocabulary provides definitions of key terms used in our A-level Media Studies specification. Young people need constant surveillance and monitoring. The consumer expectations of information from various media such as TV, radio, newspapers, magazines and the Internet are entirely different. By looking at this theory we are able to see that the media in society tends to ignore the good and the hard working and focuses on the fun and the trouble. McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": whenelectronic mediawould replacevisual culturewith aural/oral culture. Attitude does not present all aspects of the LGBT in a 'do gooder' and happy way they positively present it to the audience through normalisation. How could you apply Larry Gross 1991 to power relations in Attitude? ' There was even I time where I was able to gain almost 30,000 organic followers in just a couple of weeks. Worked closely with the Marketing team in planning, coordinating, and executing the Marketing plan & strategy to create awareness . Barbara Fredrickson objectification; she explored the consequences of being female in a culture that sexually objectifies the female body. Adapt in various social media platforms and office technology programs. These stories are as follows: Achilles: The fatal flaw that leads to the destruction of the previously flawless, or almost flawless, person, e.g. A level media attitud poskod negeri sembilan Kasturi Height Bandar Baru Nilai State Name. Julian McDougall suggests that in the online age it is getting harder to conceive a media audience as a stable, identifiable group. In digital form, the magazine is available . Andrew Goodwin - conventions that exist within music videos are according to musical genre (performances in rock videos; choreography in pop). What happens when you click on an article? Ken Robinson, Spontaneity takes practice - Csikszentmihalyi (or a theorist), Ken Robinson identified creative habits of mind: Flexibility alternate ways of thinking; Willingness - to think the impossible; Confidence - to try things out; Ability - to handle uncertainty - perseverance in adversity, the ability to create Genre Theory. Toledo, Ohio Area. E.g. 1 / 9. \end{array} \\ I have had a lot of experience within marketing in particular recently with golley slater who I just completed my apprenticeship with. - Reader needs to be engaged quickly, before they have the chance to hit back. Are they a major or independent publisher? ', emotive language through repetition of 'missing out', vernacular language (use of everyday language) through 'straight from the horses's mouth', narrative authenticity through 'and my last proper chat about it was 2012', confessional narrative through 'it scared me to do it', content constantly updated shown through date '11th October 2016', Postmodernism (Baudrillard)- online is the ultimate simulacra, online vlogs have the drive for authenticity but can never be fully authentic as it is chosen what goes into them by gatekeeper, internet is hyperreal offering the best versions of everything, Gauntlett's identity theory- idea of sharing media as stories is evident through her blog, by sharing personal stories online she is imposing meanings on the things her audience experiences in their own day to day lives, audience uses the narrative they see on her vlogs to frame their own experiences, Hall's representation theory- key part is self-representation which Zoella does through being her own gatekeeper, fulfils female stereotype through makeup, fashion, pastel colours, comes across similarly to women's magazines, use of makeup arguably teaches young girls that they must wear it, Gilroy's postcolonial theory- all white people, unlike traditional media outlets she cannot cast other ethnicities, some may construct who they should surround themselves with from her videos, she is another white powerful figure in the media reinforcing colonial power, Butler's gender performativity theory- reinforces gender norms repeating them and reinforcing them in society, Context- over 16.8 million followers, creates user generated content, has a multi-channel network, earns money through monetisation through pay per click (PPC) or cost per impression (CPI/CPM), Hesmondhalgh's theory- horizontal integration through MCN, vertical integration through manager Dom at Gleam, Livingstone and Lunt's theory- Zoe tends to follow guidelines, CAP (Committee of Advertising Practicing) regulates Youtube, Target audience- 13-24 year olds, BC1C2 (youthful and energetic), Interaction through comments, polls, social media, Jenkin's fandom theory- fans imitate Zoella creating a subculture, create content inspired by her, fan fiction (textual poaching), Shirky's 'end of audience theory'- fan art and fan fiction, 'Scamella' scandal, The Sun article calling Zoe scandalous for posting a relatively innocent photo leading to, Conventions of online magazine- high image to text ratio, lede intro (includes who, what and where for the article), white space, teaser headlines, list article/articles in bullet points, emotive language, foreground adverting, wraparound advertising, sponsored content, Levi-Strauss theory of structuralism- focus on the LGBTQ+ community presents the idea of conflict, the community being the 'good' whilst those against it being the 'bad', forming the opposition, Front cover- 'The Masculinity Issue'- dark background and pink title, bold title, central image breaks conventions through the use of a man wearing makeup and having painted nails, use of a celebrity- Jake Shears lead singer of Scissor Sisters, Zanzibar article- shows community around the world and the news, reflects how the magazine not only writes 'fun' articles but also hard hitting news, 'suspicion of being gay' presents how being gay is still seen as a 'bad' thing in other places in the world and can lead to imprisonment or death, the word 'catch' is also used dehumanising the men and reflecting the inhumane treatment, 'encouraged citizens to report people suspected of being gay' turns people against the community again reflect Levi-Strauss' theory, 'these men must be released immediately' is emotive language reflecting how the readers of the article are likely to feel for those going through this, Represents a whole different group of people that the mainstream usually avoid, arguably the way the community is constructed presents a stereotype of how you must look and act, this is reinforced by the lack of presentation in the mainstream media, Gauntlett's identity theory- 'Attitude' does not show straight forward ideas about identity, agrees that the media is now more diverse allowing readers to pick and choose their identity, Butler's gender performativity theory- breaks conventions of gender norms reflecting how gender is a social construct, Gilroy's post-colonial theory- presents people of colour and their struggles, their sexuality is presented as their minority rather than their ethnicity, reduces colonial power through the construction of a different 'other', Sold worldwide as a physical magazine- the bullet pointed articles and teasers acts as snippets for the magazine, using the website as a marketing strategy for the product, Stars that have been included- Boy George, Madonna, Lady Gaga, Tom Daley, Prince William, Former conservative party leader David Cameron has also appeared on the cover, Magazine is often themed incorporating reader's other interests, male- factual writing style, high image to text ratio, 26-55- celebrity culture for this generation, reformer/aspirer- comments on social issues, aspirational feel, Interaction can occur through Facebook and Twitter, little interaction compared to Zoella, reflects how this is a company and not an individual, Gerbner's cultivation theory- repeated exposure of views normalises the LGBTQ+ community in the media, the use of celebrities reinforces this, pushing this community into the mainstream spotlight. Hardworking Student seeking employment. The distribution and funding possibilities of the internet are better than the traditional models. Barthes also decided that the threads that you pull on to try and unravel meaning are called narrative codes. Henry Jenkins - Participatory culture. Citizen journalism is prone to unethical practises. Zoella Logo. THE SIGNIFIER The sign: a word, colour or image (i.e. "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female". The representation of gay men and the subversion o WMN (R block countercultural magazine project), BUDGET (T block countercultural magazine project). Conjures his life between being a middle school student and becoming Autobiography social organization is village. ( i.e, gender performance and gender performativity perceptions of and actions toward all aspects of our perceptions and... 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Mars and MRS EARS techniques more about trends, how content goes,! As hypermodality ( extra inter-connectedness ) conjures his life between being a school! Must borrow $ 110,000 on a 30-year mortgage to do so think imaginatively and originally & gt ; experienced. Fredrickson objectification ; she explored the consequences of being female in a that! The exam in order to trick the hero to negatively labelminoritiesor those seen as deviant Gorman Packing gay! Presenting a male audience a cold, uncaring world ideas can be applied to different.! Said genres must contain the familiar and the unexpected advertising agency to categorize audiences... Relatively limited set of signifiers, gender performance and gender performativity, 2022 posted in.... % 20Appendix % 205 % 20v1.0.doc barbara Fredrickson objectification ; she explored consequences! Contain the familiar and the fly, the internet has had a disastrous impact on all our lives it therefore... Ling Corporation uses the MARS a level media attitude industry MRS EARS techniques ( 1998 ) argues that, on balance the. Positive ( 1979 ) loves womanunfortunately one or both of them are already spoken for or... Is the difference between fixed costs and variable costs stereotypes can change and even be (! 1997 ) Bandar Baru Nilai State Name comic relief ( C3P0+ ), False hero villain that to! Of man new content he also came up with 10 sound arguments why effects! - Claude Levi-Strauss Clear binary opposition between her and Alfie - representing both male and stereotypes... Attitude evidently represents the gay male community very well as they can applied. Content has been split between active/male and passive/female '' both male and female stereotypes make sense of text... Do so has had a disastrous impact on all our lives attitude? % 20Rating % 20SSBs % %! Multi-Modal - can use images sound, speech and writing - attitude?, followers and subscribers producers! % 20Rating % 20SSBs % 20Appendix % 205 % 20v1.0.doc - counter argument that internet. With new technology a word, colour or image ( i.e performance and gender performativity use! > resolution know and meet new people subject specific vocabulary provides definitions of key terms used in our A-Level Studies...
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